Make PRIMAL NORWAY yours!
Primal Norway Olive Outdoor T‑Shirt
Soft, sturdy, and quietly adventurous — this classic crew tee settles into your rotation like an old trail companion. The muted olive fabric and understated mountain-and-eagle emblem read like a nod to open air mornings, worn leather packs, and the slow satisfaction of a summit view. Wear it for long drives to gravel roads, coffee by the trailhead, or evenings around a low fire. The relaxed fit and resilient knit move with you, layering easily under a flannel or standing alone when the light is right. It’s built to outlast seasons and keep its shape, so the memories you make in it keep feeling lived-in, not worn-out.
Product features
- 100% ring-spun cotton (solid colors) with OEKO-TEX® STANDARD 100 certification
- Tubular knit construction without side seams for reduced waste and a clean look
- Ribbed elastic collar, shoulder tape, and tear-away label for comfort and shape retention
- Dual printing: DTF for sleeves/neck labels and DTG for main prints ensuring crisp graphics
- Medium-weight (180 g/m²) classic fit, made in Nicaragua with ethical cotton sourcing
Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
NOK 249.00
| S | M | L | XL | 2XL | 3XL | 4XL | 5XL | |
|---|---|---|---|---|---|---|---|---|
| Width, cm | 45.72 | 50.80 | 55.88 | 60.96 | 66.04 | 71.12 | 76.20 | 81.28 |
| Length, cm | 71.12 | 73.66 | 76.20 | 78.74 | 81.28 | 83.82 | 86.36 | 88.90 |
| Sleeve length (from center back), cm | 38.35 | 41.91 | 45.72 | 49.53 | 53.34 | 56.90 | 60.20 | 63.50 |
| Size tolerance, cm | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 |
Product features
- 100% ring-spun cotton (solid colors) with OEKO-TEX® STANDARD 100 certification
- Tubular knit construction without side seams for reduced waste and a clean look
- Ribbed elastic collar, shoulder tape, and tear-away label for comfort and shape retention
- Dual printing: DTF for sleeves/neck labels and DTG for main prints ensuring crisp graphics
- Medium-weight (180 g/m²) classic fit, made in Nicaragua with ethical cotton sourcing
Care instructions
- Non-chlorine: bleach as needed
- Do not iron
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Tumble dry: low heat
Embroidered Primal Norway Outdoors Cuffed Beanie
Slide this classic cuffed beanie on and feel the quiet confidence of a long trail at dawn. The embroidered emblem sits low on the cuff, subtle and rugged against the deep olive knit. Warm without bulk, it layers easily under a hood or pairs with a worn wax jacket for coffee runs, campsite chatter, or late-night bonfires. Breathable, hypoallergenic acrylic keeps skin calm on chilly mornings while the stretchy 12" cuff gives a tailored fit that stays put during windy ridge walks. It’s the kind of hat you reach for when plans are simple and the focus is on getting outside.
Product features
- 100% turbo acrylic — warm, durable knit
- 12" cuffed design — stretchy, one-size fit
- Embroidery on cuff — low-profile, durable decoration
- Hypoallergenic material — gentler on sensitive skin
- Meets safety compliance — tested for lead, cadmium, phthalates, bisphenols
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
NOK 249.00
| One size | |
|---|---|
| Length (Uncuffed), in | 12.00 |
| Length (Cuffed), in | 9.00 |
| Width, in | 8.13 |
| Circumreference, in | 17.25 - 18.50 |
Product features
- 100% turbo acrylic — warm, durable knit
- 12" cuffed design — stretchy, one-size fit
- Embroidery on cuff — low-profile, durable decoration
- Hypoallergenic material — gentler on sensitive skin
- Meets safety compliance — tested for lead, cadmium, phthalates, bisphenols
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Yupoong 1501KC, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Warnings, Hazard: Blank product sourced from Vietnam, Bangladesh or the Republic of Korea, For adults
Care instructions: Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Primal Norway Hoodie
from NOK 465.00
Soft, warm, and quietly rugged — this hoodie brings the calm of a northern morning into everyday life. The clean, minimal mountain emblem sits small on the chest and slightly larger across the back, a subtle nod to wide-open trails and slow, deliberate weekends. The medium-heavy 50/50 cotton–poly blend feels cozy against the skin and holds its shape through washes. A double-lined hood and color-matched drawcord add an understated durability, while the roomy kangaroo pocket keeps hands warm and holds small essentials. Wear it on early hikes, slow coffee runs, or nights around a backyard fire when you want comfort that looks intentionally lived-in rather than loud.
Product features
- 50/50 cotton–poly medium-heavy fabric for warmth and shape retention
- Tubular knit without side seams for a smooth, waste-reducing finish
- Double-lined hood with color-matched drawcord and adjustable fit
- Spacious kangaroo pouch pocket for warmth and storage
- DTF/DTG prints with optional embroidery placements (chest, back, wrists)
Care instructions
- Tumble dry: medium
- Iron, steam or dry: low heat
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
Product features
- 50/50 cotton–poly medium-heavy fabric for warmth and shape retention
- Tubular knit without side seams for a smooth, waste-reducing finish
- Double-lined hood with color-matched drawcord and adjustable fit
- Spacious kangaroo pouch pocket for warmth and storage
- DTF/DTG prints with optional embroidery placements (chest, back, wrists)
Care instructions
- Tumble dry: medium
- Iron, steam or dry: low heat
- Do not dryclean
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
Death Found Me Alive Limited Edition T-Shirt
A slim, breathable tee built for long days on the trail and late-night shows. This crew-neck shirt uses soft Airlume combed and ring-spun cotton for a lightweight, comfortable feel that layers easily. The front keeps things minimal with a small, bold emblem, while the back tells a story: a gritty, cinematic scene of a lone figure beneath a skull and soaring wings with the words “Death Found Me Alive.” Wear it when you want an understated front and a dramatic statement on the back—it holds shape thanks to side seams, shoulder tape and a ribbed knit collar, and the tear-away label keeps it itch-free. Ethically produced and REACH-certified, this tee blends durable construction with bold, storytelling art.
Product features
- 100% Airlume combed & ring-spun cotton (lightweight 4.2 oz) for breathability
- Side seams and shoulder tape for structure and long-lasting shape
- Ribbed knit collar with seam and tear-away label for comfort
- Printed graphics using DTF/DTG methods for crisp front emblem and vibrant back artwork
- Ethically manufactured (Fair Labor Association/WRAP) and REACH certified
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean
from NOK 299.00
| XS | S | M | L | XL | 2XL | 3XL | |
|---|---|---|---|---|---|---|---|
| Width, cm | 41.90 | 45.72 | 50.80 | 55.88 | 60.96 | 66.04 | 71.12 |
| Length, cm | 68.58 | 71.12 | 73.66 | 76.20 | 78.74 | 81.28 | 83.82 |
| Sleeve length, cm | 21.84 | 22.61 | 23.37 | 24.13 | 24.64 | 25.40 | 26.42 |
| Size tolerance, cm | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 | 3.81 |
Product features
- 100% Airlume combed & ring-spun cotton (lightweight 4.2 oz) for breathability
- Side seams and shoulder tape for structure and long-lasting shape
- Ribbed knit collar with seam and tear-away label for comfort
- Printed graphics using DTF/DTG methods for crisp front emblem and vibrant back artwork
- Ethically manufactured (Fair Labor Association/WRAP) and REACH certified
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean
Primal Norway Champion Packable Anorak Jacket
NOK 599.00
Lightweight, packable anorak built for the moments when weather changes without warning. The smooth black shell slips on over layers, the scuba-style collar and hood blocking wind and drizzle. Elastic cuffs and a drawcord hem seal out cold drafts while a hidden zip pocket doubles as the jacket’s own travel pouch — fold it into itself and toss it in a pack or carry it by hand. Understated branding keeps the look simple and versatile, so it moves easily from city sidewalks to trailheads. For anyone who values readiness and low-fuss function, this anorak delivers protection that disappears when you don’t need it and is instantly there when you do.
Product features
- 100% polyester shell — durable, tear-resistant fabric
- Water-resistant coating for light to moderate rain
- Self-packing design: folds into a hidden front pocket for compact carrying
- Scuba collar with hood plus elasticated cuffs and drawcord hem to block wind
- Hidden zippered pocket and open-bottom shock cords for secure, adjustable fit
Care instructions
- Machine wash: cold (max 30C or 90F), gentle cycle
- Do not bleach
- Tumble dry: gentle cycle, low heat
- Do not iron
- Do not dryclean
Product features
- 100% polyester shell — durable, tear-resistant fabric
- Water-resistant coating for light to moderate rain
- Self-packing design: folds into a hidden front pocket for compact carrying
- Scuba collar with hood plus elasticated cuffs and drawcord hem to block wind
- Hidden zippered pocket and open-bottom shock cords for secure, adjustable fit
Care instructions
- Machine wash: cold (max 30C or 90F), gentle cycle
- Do not bleach
- Tumble dry: gentle cycle, low heat
- Do not iron
- Do not dryclean
Primal Norway Eagle Logo Knit Hat
NOK 289.00
A ribbed knit beanie with clean, low-profile embroidery that slips into everyday wear. The deep cuff and double-layer knit hold warmth close without adding bulk. It reads like a quiet companion: sturdy, lived-in, and ready for rain, trailhead mornings, or late-night city runs. The embroidered emblem sits centered on the cuff, giving a subtle touch of personality that plays well with layered coats, denim jackets, or a simple hoodie. Lightweight enough for commute days, warm enough for crisp evenings, it’s built to be worn often and fade naturally into your regular rotation.
Product features
- 50% recycled polyester, 50% acrylic blend for durability and softness
- Double-layer rib knit for extra warmth and structure
- Cuffed design with centered embroidered logo
- Low-profile, subtle embroidered detailing
- Blank product sourced from China
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.
Product features
- 50% recycled polyester, 50% acrylic blend for durability and softness
- Double-layer rib knit for extra warmth and structure
- Cuffed design with centered embroidered logo
- Low-profile, subtle embroidered detailing
- Blank product sourced from China
Care instructions
- Use warm water and dish soap and clean spots off your hat. It's not necessary to soak the whole item. For hard to clean spots use a soft bristled brush.